Convergence & Synergy

I decided to look at the popular film 'Skyfall' to see how many examples i can see of convergence used in the website.  Just at a glance i immediately saw pictures you can get from the film, which could be used for posters or wallpaper for you phone or computer.  There are also links to popular social media sites like Facebook and Twitter aswell as Google and iTunes where you can easily access songs in the film.  On the website you are also able to watch behind the scene clips and clippers from the film.  I also noticed many examples of synergy on the website such as cinema ticket advertisements and there is even a whole page dedicated to the partner companies involved in Skyfall.  I then looked at the sequel to Skyfall, Spectres website to see if similar aspects are available on the website and i found many examples of convergence.  firstly at the top of the page there are links to twitter, Facebook, youtube, google and Instagram.  I also noticed pictures, videos and music.  There is also artwork which is an example of synergy, and also there were many advertisements for other products like cars used in the films and advertisements for available clothes and gimics.  As a contrast, i decided to look at a completely different genre of films website.  So i looked at the website for 'Despicable Me 2' to see if there were similar aspects.  I found many examples of convergence, like before, of links towards the trailer, Facebook, twitter and instagram.  There were more examples of convergence than the websites before as there were many more links for websites including Pinit, youtube, google and iTunes.  But there didn't seem to be many examples of synergy and the website felt quite bare with not many links to other companies which i found suprising as Despicable Me has such a big franchise for the minions that appear in the film, which meant there was definitely room for advertisement of at least them.